V2 - 10/2023
This is a brief outline of our vision. There are still many details be finalized and subject to adjustment.
1. PROJECT DESCRIPTION & OBJECTIVE :
A place to consolidate all the cool stuff.
Club Dope is a App or Dapp designed to function as a platform for users to browse and claim utility, prizes & experiences. Members get access to the platform via their NFT/membership. Users can claim raffle style utility, prizes and experiences from a wide variety of artist, musicians, business, influencers and other communities and lifestyles.
We create and curate utility in collaboration with our Club Partners for our Club Members to claim. Club Partners are creators, artist’, business’, movers and shakers of various lifestyles and industries and niches that we work with.
Club Member's get to claim utility, prizes and exclusive content from a wide variety of Club Partners. Our network is interactive and content driven to intertwine the physical with the digital, IRL and the Metaverse.
Network activity and a robust feedback loop between ourselves and the communities we serve is fueled by utility being claimed along with our original content media created in collaboration with our Partners, IRL events and virtual.
Our demographics covers a wide reach with a single stroke. Like Hip-Hop, a Crypto Punk or ‘Supreme’ the brand, its about a lifestyle that encompasses pieces of the overlapping elements that unite our target market. Club Member demographics include the fans and supporters of our Club Partners, fans of music, hip hop, art, poetry, street art, custom cars, bikes, skateboard culture, graffiti, sneaker heads and other urban subculture.
Our Dapp will function similar to the idea of an “exclusive Groupon of utility & raffles” that is ongoing and updates 24/7 with NFT status, new utilities, prizes, experiences and more.
The more a NFT is used and claims utility the more it matures. As it matures it gains status, changes appearance and has access to higher tiers with better and more exclusive utility and raffle claims. Like a car or trip
2. Club Members & Partners
There are 2 different users / community members that make up the bulk of activity with in the Club Dope eco-system. They are as follows:
- Club Members
- Club Partners
1. Club Members are the larger majority of users who make up the retail end of our clientele and community. Club Members are the NFT owners who have access to the Club Dope interface/UI where they are able to claim utility. Retail users and collectors can acquire membership NFT's from Club Dope directly or from a Club Partner. For easy onboarding members only need a valid email address to join. This gains their "NFT"/membership access to the first tier of utility only. Yes, we know a email address does equal a NFT. This simply reserves their access to the first tier utility and puts them on path to learning and on-boarding a wallet.
The more the NFT is used the more it matures in status and gains access to higher tiers with better utility, prizes and opportunity. For a NFT to mature and access higher prize tiers the user will eventually mint NFT. That is when user will be guided on app/UI to access the educational components of the platform. This is where they will start to see the full potential of their NFT.
Club Member benefit
1. Opportunity to claim utility, participate in raffles and contests 24/7 on the Club Dope platform with a NFT membership
2. The NFT has the potential to mature and gain access to higher tiers with better prizes and utility opportunities
3. To join and build community, networking and gather with other members and partners within the Club Dope network
4. Tools and education related to the creator economy with blockchain technology and web 3
2. Club Partner is a 'high network worth' person, artist or organization working with Club Dope in mutual benefit and collaboration. A example of such is a business owner, artist, creator, influencer, gallery, podcast, community center, non-profit, venue, boutique, musician, etc. We collaborate with Partners on creating and fulfilling the utility offer, creating NFT campaigns and social media content. Club Partners can also track their NFT downline, network contributions and royalties from our collaborations. As we on-board and work with Club Partners they can access educational components within the platform to learn how web3 can help in establishing sustainable careers in the creator web3 economy.
Club Partner benefits
Royalties and Commission:
Partner's are written into smart contracts to benefit in potential financial gain from proceeds of collaborative PFP and 1 of 1 projects, events, distributed Membership NFT's and others. As collab NFT's are bought and sold initially and the secondary market, commissions and royalties are distributed via the smart contracts orders.
Club Partners will receive a specific number of unique collaborative NFT's to distribute to their network, fans and supporters. These NFT's will have the Partner written directly into the smart contract to receive royalties. These NFT's will be their downline and measure contribution to the network.
Partners also benefit from increased exposure to larger audiences and the ability to provide utilities and engagement with audience, such as through collaborative NFT releases, IRL events, the Metaverse and campaigns.
Partners also participate in collaborative content creation for social media to be shared among the network and feedback loop.
3. NFT Types & Functions
There are 3 different NFT types with in the Club Dope eco-system. They are as follows:
- Club Member NFT
- Club Partner NFT
- Collab & Campaign NFT
1. Club Member NFT's This is the most common held by the retail user's, fans and supporters of Club Dope and our Partners. Member NFT's gain access to Club Dope dapp/UI where they can search and claim utility and participate in prize raffles. These NFT's will be free but exclusive and limited. NFT's are unique, change in function and visually as the NFT matures over time. The more utility the NFT claims and uses utility the more it matures. As it matures it changes in appearance, gains status and access to higher tiers with better utility.
-NFT Distribution: Club Members receive their NFT in one of 2 ways: 1. From us, Club Dope directly or 2. Received from one of our collaborative Club Partners. Both ways of obtaining a NFT will be part of a planned drop campaign with club Partner's who receive specific amount of unique collaborative NFT's for the purpose of distributing to their fans, followers and network.
2. Club Partner NFT
-Function & Utility: A Partner is a 'high network worth' individual, artist or business who we work in collaboration with. For each Partner we work with we create a drop campaign and design a unique collaborative NFT specifically for that partner. In that campaign this partner is assigned a quantity of collab NFT's to distribute to their fans, friends and network. These NFT's are only available for a limited time during the campaign. Unclaimed NFT's get burned. Supporters/retail fans have a limited time to claim the NFT before campaign ends and offer expires.
These NFT's will have the Partner written directly into the smart contract to be identified as their downline and for royalties. The amount of NFT's allocated to any Partners will be determined by their speculated potential value, based on followers and other formulas of our own (not yet fully decided). Many, if not all of our Partners have overlaps in their fanbase and supporter demographics creating amazing opportunity for community building and cross pollination when creating utility and media content for Club Members.
3. Art Collab NFT Projects are derived from our in house collections from our sibling brands as well as collaboration with a Club Partners. These are similar to other popular projects such as PFP project with a subject matter, lore, discord, rarity, attributes and built around a vibrant community as well as 1 of 1's and collections. These can be acquired by retail collectors on our chosen NFT platform/open market. All NFT's also come with a Club Dope membership NFT as well as PFP/collectible art and community benefits.
Function & Utility: Our in house PFP projects serve multiple functions and are used as on-boarding tools used to engage new retail as well as established collectors. These projects also serve as collaboration opportunity to build with the creators and artist who are our Club Partners. Giving our creative Partners direct benefit by being written in the smart contract identifying them as a creative Partners and rights of royalties. Currently Club Dope has 4 PFP projects outlined to roll out with partnerships that all over lap and cross build.
4. NFT Flow
example idea: Desktop / Dapp UI
5. Onboarding & Target Demographic
We believe the mass adoption will come in small increments of niche communities exploring the benefits of NFT's and blockchain. Our process is an synergy of utility claims intertwined with IRL events, digital goods and physical goods to build and show our social proof, community and fuel our feedback loop.
Target Market: Hard to pinpoint a specific demographic but our members & partners have a urban and subculture vibe that includes, but are not limited to the fans of music, hip hop, art, poetry, street art, custom cars, bikes, skateboard culture, graffiti and sneaker heads. Like hip hop, our demographic has a wide range of subcultures and styles with in itself that overlap into a variety of ways and appeal to different groups of people of the same boarder demographic. This Demographic will stay consistent between Club Partners & Club Members.
Our primary targets markets we have five sub sets of niche markets that all overlap and share key characteristics.
Focused Target Niches:
Life Styles: 1. Music 2. Art 3.Cars 4. Bikes 5.Community Resources
All onboarding takes place via a campaign. There 3 different campaign types: Partner campaigns, Collab and Internal campaigns. Each campaign has its own parameters and formulas for coming up with objectives, KPI's, NFT quantities and burn rates. All campaigns created, curated and executed under the direction of Club Dope.
Collab Campaign: This is where we collaborative with a Partner on a creative project like a PFP and 1 of 1 art
Partner Campaign: This is where we create a NFT for the purpose of Partners distributing to their network of fans and supporters.
Internal Campaign: This is our Club Dope membership NFT that we offer with the collaboration with no other Club Partner collaboration. Creating general awareness is the objective of this campaign. Most attention will be focused will be on partner and PFP campaigns.
EDUCATION
Its our duty and privilege to lead our members and partners through the steps necessary to use the platform responsibly. It is also an opportunity to educate the user about the concepts and benefits of blockchain, smart contracts, cryptocurrency and digital assets. Overall, onboarding and education go hand in hand in the world of web3 and we want to help deliver the education new users need to understand.
8. Feedback Loop: Reciprocating loop of activity between Club Dope, Club Partners, and Club Members.
Club Dope operates on a feedback loop (or a reciprocating loop of activity) between Club Dope, Club Partners, and Club Members. This feedback loop is where Club Dope facilitates engagement between its Club Members and Club Partners and creates continual content around the utility being claimed and experienced by users in the form of exclusive experiences, items and other benefits.
This increases engagement and activity on the platform and also creates opportunities for Club Partners to showcase their work and generate interest among Club Members. This feedback loop is a key aspect of Club Dope's business model as it drives collaboration and engagement between Club Partners and Club Members, ultimately fostering a thriving engagement for the creator on the platform.
The use of social media through out these loops is a key component in building a brand and creating organic and viral marketing. As the digital world evolves it's crucial for businesses to have a strong presence on these platforms.
In the context of Club Dope, social media is a key component of the feedback loop that creates opportunities for Club Members and Club Partners to create engagement, new content and experiences, which in turn increases activity on the platform. Social media is where the brand is made and will generate organic and viral marketing by leveraging social media with IRL events and the metaverse to build.
9. Back End
Choosing a chain, creating contracts, security and other components that make up the function is a challenge that we have gladly accepted! We have also recognized this where we need the most guidance.
We have some front end/UI dev experience and very limited back end experience. Our plan is to align with a technical co-founder or mentor to guide these efforts. Meanwhile we will continue to build while learning.
Protentional tools we plan to integrate together:
- Vue.js
- Solidity
- Infura
- Truffle
- Web3.js
- Meta Mask
- HELP! (Shrugging Shoulder emoji)
10. Potential revenue streams:
This is a brief brainstorm of ideas as the project evolves and new opportunities arise. Specific numbers and details are yet to be identified. Additionally, Club Dope may need to comply with legal and accounting regulations related to these revenue streams and opportunities.
- NFT sales: PFP projects & Member NFT's on secondary market is royalties permit. ~ We have our own in house communities and brands with content and utility driven NFT projects prime to go.
- IRL Events
- Sponsorships and partnerships: revenue by partnering with brands and organizations to sponsor events, merchandise, or other experiences offered on the platform.
- Advertising: revenue by selling advertising space on the platform
- Merchandise: Club Dope could generate revenue by selling merchandise related to the platform, such as clothing, accessories, and collectibles. This could include items designed by Club Partners, or items featuring popular NFTs from the platform.
- Intellectual Property: Club Dope could generate revenue by licensing or selling the intellectual property rights for popular NFTs or other content on the platform. This could include the rights to use images, music, or videos in advertising, film, television, or other media.
- Internal PFP projects: Club Dope could generate revenue by developing and launching its own PFP and collectible projects.
12. Team:
Currently a team of one. Seeking technical co-founder or assistance to build out and connect all front - back end components. The scope of our needs include building out and connecting font to back end, integrating smart contracts, facilitating the distribution and claiming of NFTs blockchain settlement.
Specific deadlines and milestones to be determined and contingent upon resources, funding and technical infrastructure support.
Meanwhile I am learning to build and code.
Team:
Joey - Founder
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